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Paid Team Lead - Remote

Posted 2 days ago

Overview

Guesty is seeking a Paid Team Lead to drive performance marketing efforts and optimize large-scale paid campaigns, utilizing data-driven strategies to enhance growth and efficiency.

In Short

  • Lead a team of paid acquisition specialists.
  • Develop and execute paid media strategies across various platforms.
  • Optimize performance marketing budgets for maximum ROI.
  • Leverage data for campaign optimizations and A/B testing.
  • Manage attribution models for accurate tracking.
  • Collaborate with creative teams on ad creatives and messaging.
  • Incorporate AI tools to enhance campaign performance.
  • Provide ongoing reporting and insights for decision-making.

Requirements

  • 8+ years in performance marketing or paid acquisition.
  • 2+ years managing a marketing team.
  • Experience with large-scale paid campaigns.
  • Understanding of PPC and campaign optimization.
  • Strong analytical skills and data-driven mindset.
  • Proven track record in improving CAC, LTV, and ROAS.
  • Experience in audience segmentation and funnel optimization.
  • Ability to adapt in a fast-paced environment.
  • Exceptional communication skills.
  • Proficient in English.

Benefits

  • Equal employment opportunities.

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