Paid Team Lead - Remote

Overview

Guesty is seeking a Paid Team Lead to drive performance marketing efforts and optimize large-scale paid campaigns, utilizing data-driven strategies to enhance growth and efficiency.

In Short

• Lead a team of paid acquisition specialists.
• Develop and execute paid media strategies across various platforms.
• Optimize performance marketing budgets for maximum ROI.
• Leverage data for campaign optimizations and A/B testing.
• Manage attribution models for accurate tracking.
• Collaborate with creative teams on ad creatives and messaging.
• Incorporate AI tools to enhance campaign performance.
• Provide ongoing reporting and insights for decision-making.

Requirements

• 8+ years in performance marketing or paid acquisition.
• 2+ years managing a marketing team.
• Experience with large-scale paid campaigns.
• Understanding of PPC and campaign optimization.
• Strong analytical skills and data-driven mindset.
• Proven track record in improving CAC, LTV, and ROAS.
• Experience in audience segmentation and funnel optimization.
• Ability to adapt in a fast-paced environment.
• Exceptional communication skills.
• Proficient in English.

Benefits

• Equal employment opportunities.