Remote Otter LogoRemoteOtter

Sr. Director, Shopper & Field Marketing - Remote

Posted 12 weeks ago
Marketing
Full Time
USA
$170,000 - $210,000/year

Overview

The Sr. Director, Shopper & Field Marketing will lead the strategy and execution of shopper-focused marketing programs across retail partners and regions, enhancing brand presence and driving conversion.

In Short

  • Lead shopper marketing strategies across retail partners.
  • Oversee in-store marketing efforts including displays and promotions.
  • Design activation toolkits for new product launches.
  • Collaborate with Sales and Brand teams for alignment on marketing programs.
  • Manage relationships with retail media platforms.
  • Integrate digital media with in-store efforts.
  • Track and evaluate campaign performance.
  • Guide regional marketing efforts to support market-specific priorities.
  • Lead and develop a high-performing marketing team.
  • Manage the shopper marketing budget effectively.

Requirements

  • 10+ years of experience in CPG marketing.
  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • Passion for health and wellness categories.
  • Experience managing field marketing teams preferred.
  • Proficiency with retail media networks.
  • Strong project management and analytical skills.
  • Collaborative leader with a strategic mindset.

Benefits

  • Health Insurance: Medical, Dental, Vision, and Life Insurance.
  • 401K with Matching.
  • Employee Assistance Program.
  • Discounts on GT’s product line.
  • Corporate Discounts through LifeMart.

G.L.F

GT'S Living Foods

GT's Living Foods is a community-driven company dedicated to creating a healthier and happier world through potent, living foods. With over 30 years of experience, they have cultivated a culture of inclusivity and authenticity, inspiring their team to achieve meaningful results. As the #1 Kombucha brand and a leader in the Health & Wellness sector, GT's Living Foods is committed to transforming health and happiness for its consumers.

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