Marketing Manager (B2C) - Remote

Overview

A direct-to-consumer brand in high-growth mode seeks a Marketing Manager who can turn audience insight into repeatable revenue. The company operates in a competitive consumer market and relies on data-driven campaigns, sharp creative, and disciplined testing to accelerate customer acquisition and retention.

In Short

• Plan, launch, and optimize multi-channel acquisition and lifecycle programs.
• Write briefs that translate brand positioning into clear creative direction.
• Manage performance dashboards and publish insight-driven reports for leadership.
• Own relationships with vendors and platforms, negotiating rates and evaluating ROI.
• Partner with product on go-to-market timing and messaging hierarchy.
• Maintain marketing automations in Klaviyo or comparable platform.
• Set up and QA tracking in GA4, Meta Ads Manager, and Google Ads.
• Forecast spend and allocate budget across channels.

Requirements

• Two or more years leading customer-acquisition and retention campaigns.
• Demonstrable success lowering CAC and increasing LTV.
• Advanced proficiency in at least one performance channel (Meta, Google, TikTok).
• Hands-on experience with lifecycle marketing tools.
• Strong command of Excel/Sheets for analysis; SQL familiarity is a bonus.
• Comfort presenting findings to stakeholders.
• Bias toward rapid experimentation and data-backed decision-making.

Benefits

• Full autonomy over consumer growth strategy.
• Clear visibility to executive leadership.
• Resources needed to move quickly.
• Direct influence on topline revenue.
• Path to senior leadership as the company scales.