CRM Team Leader - Remote

Overview

The CRM Team Leader will supervise and guide a team of CRM professionals, focusing on enhancing customer retention, engagement, and satisfaction through effective strategies and campaigns.

In Short

• Supervise and guide a team of CRM professionals.
• Design and implement CRM strategies.
• Monitor and analyze customer behavior.
• Develop personalized communication and marketing campaigns.
• Create and maintain customer segmentation models.
• Oversee execution of CRM campaigns across multiple channels.
• Ensure campaigns are optimized for engagement and ROI.
• Monitor key performance metrics and adjust strategies.
• Collaborate with marketing and product teams.
• Manage the CRM team’s budget effectively.

Requirements

• 2+ years of experience as a CRM Team Leader.
• 2+ years of experience in Gambling/Betting.
• Deep understanding of sport/casino specifics.
• Experience with various communication channels.
• Knowledge of BI reporting systems.
• Ability to handle large amounts of information.
• Knowledge of HTML and Jira is a plus.

Benefits

• Work in a supportive team environment.
• Opportunity to drive results and impact.
• Adapt to challenges and grow professionally.