CRM Manager for Casino and Sports Brands - Remote

Overview

The CRM Manager will develop and execute strategies to enhance customer engagement and retention for casino and sports brands, managing budgets and collaborating with design and content teams.

In Short

• Develop and execute CRM strategies for casino and sports brands.
• Generate customer attraction, retention, and engagement strategies.
• Manage and implement CRM budgets to increase profitability.
• Create targeted segments for campaigns using customer data.
• Formulate and test CRM hypotheses through A/B testing.
• Collaborate with design and content teams for promotional materials.
• Ensure timely promotions during significant events.
• Implement player activation approaches.
• Build automated customer retention funnels.
• Monitor key retention metrics weekly and monthly.

Requirements

• Commercial background in gambling or betting.
• Experience with email service providers and CRM systems.
• Familiarity with handling considerable budgets for marketing or sales.
• Enjoying an international business perspective.
• Strong analytical skills with the ability to interpret data.
• Upper-intermediate English proficiency.

Benefits

• Collaborative team environment.
• Opportunities for professional growth.
• Supportive company culture.
• Dynamic work environment.
• Focus on innovation and adaptability.