Manager, Digital Marketing - Paid Search - Remote

Overview

The Manager, Digital Marketing - Paid Search leads the planning and execution of the US Property Management division's strategy for paid search advertising, utilizing marketing data analytics to optimize performance and maximize results.

In Short

• Lead and manage paid search advertising strategies.
• Analyze marketing data to evaluate performance.
• Define and refine paid search product offerings.
• Manage relationships with external marketing vendors.
• Monitor key performance indicators and metrics.
• Recruit and develop team members.
• Stay updated on digital marketing advancements.
• Coordinate with other marketing teams on projects.
• Ensure compliance with quality and service standards.
• Drive efficiencies and improve service quality.

Requirements

• Bachelor's degree in marketing or related field.
• 5-7+ years of marketing leadership experience.
• Strong command of Google AdWords and Bing Ads.
• Experience with Google tracking and analytics tools.
• Excellent project management skills.
• Proficient in analyzing marketing data.
• Strong communication skills.
• Experience in team management and development.
• Ability to build relationships with vendors and stakeholders.
• Skilled in using digital tools and software.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance.
• Generous Paid Time Off including vacation and holidays.
• 401(k) with Company Match.
• Paid Parental Leave and Fertility Benefit reimbursement.
• 6-Week Paid Sabbatical after 10 years of service.
• Employee Assistance Program.
• Charitable giving program and benefits.
• Discounted housing at Greystar-managed communities.
• Opportunities for professional growth and development.
• Potential for quarterly or annual bonus programs.