Marketing Operations Specialist - Remote

Overview

The Marketing Operations Specialist will support the Revenue team by gathering and analyzing data related to demand generation activities, marketing campaigns, tactics and programs; and relating that data to pipeline and business performance. Successful candidates will be able to demonstrate their ability to develop and manage strategic projects, analyze information gained and present to sales & marketing leadership.

In Short

• Manage lead activity to maximize the ROI of our marketing campaign investments.
• Analyze engagement to predict lead interest and manage lead follow-up activities.
• Analyze existing customer behavior to predict upsell potential.
• Identify lead sources and market opportunities through research.
• Resolve unhealthy leads & contacts from email bounces and rejections.
• Maintain precise lead and contact data in HubSpot and Dynamics 365.
• Analyze current processes and make suggestions for improvement.
• Work across the Marketing organization to optimize demand creation strategies.
• Be the primary data management owner of HubSpot.
• Produce and refine ongoing Sales and Marketing reporting.

Requirements

• 4-6 years of related experience in B2B SaaS field preferred.
• Bachelor's degree in Marketing or related field preferred.
• Intermediate level of HubSpot and Microsoft Excel experience preferred.
• Excellent interpersonal and communication skills.
• Team-oriented disposition with ability to facilitate collaboration.
• Ability to thrive in a fast-paced environment.
• Self-starter with effective project management skills.
• Strong strategic, analytical, and project management skills.

Benefits

• Remote work flexibility.
• Opportunity to work with a dynamic team.
• Potential for career growth in a B2B SaaS environment.
• Engagement in strategic projects.
• Access to training and development resources.