Product Marketing Manager - Remote

Overview

A career with Gravity Payments is an opportunity to be on a collaborative team where creative leadership, passion for progress, and responsibility are paramount. Our team members focus and commit to providing for our clients and our community because we care deeply for others.

In Short

• Ownership and management of one or more products.
• Supporting cross-functional teams with strategy development and asset creation.
• Development and execution of effective Product Marketing Plans (PMPs).
• Delivering successful Go-To-Market strategies.
• Strong collaboration with cross-functional teams and leadership.
• Deep understanding of customer needs and market trends.
• Create and lead an advisory council of industry experts. Organize and lead advisory meetings and user conferences.

Requirements

• Design, implement, and optimize marketing collateral/campaigns to drive sales and revenue (print, event, digital, and social).
• Drive activities that include multimedia marketing campaigns and web page optimization, all to increase revenue and product conversions.
• Collect customer and market data, ensuring new products and features meet customer needs. Be the expert in the markets your products support.
• Understand the competitive landscape. Identify strengths and weaknesses of competitor products and communicate key differentiators.
• Plan and manage Go-To-Market launches for new products and features, ensuring seamless cross-functional implementation.
• Collaborate with sales and marketing teams to develop product positioning and messaging that resonates with target customer personas.
• Develop and manage marketing plans, including key activities, budgets, and resources for customer acquisition and retention.
• Assess and adjust marketing programs based on performance metrics.
• Support sales channels by training them on customer problems and guiding the development of internal tools and external collateral.

Benefits

• Collaborative team environment.
• Focus on community and client care.