Remote Otter LogoRemoteOtter

Senior Segment Marketing Manager - Remote

Posted 2 weeks ago
Marketing
Full Time
USA

Overview

The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments.

In Short

  • Own the creation, execution, and optimization of multi-channel marketing strategies.
  • Develop and lead targeted programs and campaigns across various channels.
  • Collaborate with sales and marketing leadership and cross-functional teams.
  • Serve as the primary point of contact for paid media and channel partners.
  • Continuously monitor market trends to refine campaign strategies.
  • Oversee ABM strategies and program-based campaign planning.
  • Regularly report program performance metrics to leadership.

Requirements

  • 8+ years of marketing experience, with 5 years in B2G marketing.
  • Proven track record in leading successful campaigns.
  • Advanced proficiency in marketing tools for reporting.
  • Strong project management skills.
  • Experience managing multi-channel marketing budgets.
  • Exceptional communication skills.
  • Proven success collaborating with sales and teams.
  • Entrepreneurial self-starter, able to work independently.

Benefits

  • Opportunity to work in a mission-driven company.
  • Flexible remote work environment.
  • Collaborative and innovative team culture.
  • Comprehensive health and wellness benefits.
  • Professional development opportunities.
Granicus logo

Granicus

Granicus is a leading technology company in the Govtech industry, dedicated to bridging the gap between governments and their constituents. With over 25 years of experience, Granicus has served more than 5,500 government agencies and 300 million citizen subscribers, providing cloud-based solutions that enhance communication, website design, meeting management, and records management. The company is committed to equitable and inclusive technology implementation, driving meaningful change in communities across the U.S., U.K., Australia, New Zealand, and Canada. Recognized on the GovTech 100 list for five consecutive years and celebrated as one of the best companies to work for, Granicus fosters a remote-first, diverse, and inclusive workplace culture, emphasizing employee engagement and well-being.

Share This Job!

Save This Job!

Similar Jobs:

Ever.Ag logo

Senior Segment Marketing Manager - Remote

Ever.Ag

22 weeks ago

The Senior Segment Marketing Manager will lead marketing strategies for the Livestock and Animal Protein business unit, focusing on brand awareness and demand generation.

USA
Full-time
Marketing

GeneDx

Senior Marketing Manager - Segment Lead - Remote

GeneDx

9 weeks ago

Seeking a Senior Marketing Manager to develop and execute integrated marketing strategies for healthcare professionals.

Worldwide
Full-time
Marketing
$135,000 - $155,000 USD/year

D.W

Segment Marketing Manager - Remote

DEU Wendt

11 weeks ago

The Segment Marketing Manager will lead marketing efforts for cable accessory products in the construction industry at 3M.

China
Full-time
Marketing
EngFlow logo

Senior Marketing Manager - Remote

EngFlow

4 days ago

EngFlow is looking for a Senior Marketing Manager to lead its marketing strategy and drive demand generation.

USA
Full-time
Marketing
Colibri Group logo

Senior Marketing Manager - Remote

Colibri Group

1 week ago

Join Colibri as a Senior Marketing Manager to lead innovative marketing strategies in the healthcare continuing education sector.

USA
Full-time
Marketing