Senior Marketing Manager - Remote

Overview

We are seeking a strategic and experienced Senior Marketing Manager to lead omni-channel marketing initiatives within the healthcare continuing education (CE) space.

In Short

• Lead omni-channel marketing initiatives for healthcare continuing education.
• Manage cross-functional campaigns and direct reports.
• Develop long-term marketing strategies aligned with licensure cycles.
• Oversee campaign prioritization based on business needs and customer segments.
• Launch integrated marketing campaigns tailored to licensed healthcare audiences.
• Manage content calendars and optimize channel performance.
• Drive lead generation strategies and retention marketing initiatives.
• Analyze performance using analytics tools and report on marketing budgets.
• Collaborate with product, analytics, and customer service teams.
• Support initiatives related to regulatory changes in CEU.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 6+ years of marketing experience, with 2+ years in a senior role.
• Proven success in omni-channel marketing strategy and execution.
• Hands-on experience with HubSpot, GA4, Looker Studio, or similar platforms.
• Excellent written and verbal communication skills.
• Experience managing direct reports and leading projects.

Benefits

• Work in a mission-driven company with a strong culture.
• Opportunity to lead impactful marketing initiatives.
• Collaborate with cross-functional teams.
• Professional development support and mentorship.
• Flexible working environment with remote options.