Senior Digital Media Analyst - Remote

Overview

The Senior Digital Media Analyst is a customer-facing role responsible for planning, executing, and optimizing comprehensive paid media campaigns across multiple digital channels. This role involves managing client accounts and campaign portfolios to drive performance marketing initiatives.

In Short

• Develop comprehensive paid media strategies based on client objectives.
• Set up, launch, and manage campaigns in various advertising platforms.
• Analyze campaign metrics and implement data-driven improvements.
• Prepare and present performance reports to clients.
• Allocate and monitor media budgets across channels.
• Serve as primary point of contact for client accounts.
• Coordinate campaigns across multiple channels for consistent messaging.
• Understand digital advertising auction dynamics and bidding strategies.
• Knowledge of privacy regulations and their impact on digital marketing.
• Familiarity with marketing funnel optimization and conversion tracking.

Requirements

• 4-6 years of experience in digital media buying and campaign management.
• Experience with marketing automation platforms is a plus.
• Proven track record managing monthly paid media budgets of $50k+.
• Experience with ad and reporting platforms such as Google Ads and Facebook.
• Strong analytical skills to interpret complex data sets.
• Excellent communication skills for client presentations.
• Project management skills to handle multiple campaigns.
• Proficient in Excel for data analysis.
• Ability to think strategically while executing tactical optimizations.
• Strong problem-solving skills to troubleshoot campaign issues.

Benefits

• Opportunity to work with a leading company in Govtech.
• Engage in meaningful work that supports communities.
• Collaborate with a dynamic team of professionals.
• Access to comprehensive cloud-based solutions.
• Possibility for professional growth and development.