Senior Digital Media & Analytics Manager - Remote

Overview

The Senior Digital Media & Analytics Manager will oversee paid media operations, analytics, and process automation to drive performance marketing strategies across various platforms.

In Short

• Execute and optimize paid acquisition campaigns on platforms like Meta, Google Ads, and LinkedIn.
• Monitor campaign performance and budgets to align with branding goals.
• Conduct A/B testing and propose acquisition strategies.
• Collaborate to meet campaign KPIs for both B2B and B2C.
• Implement AI tools to improve campaign management efficiency.
• Analyze performance data using GA4 and Looker Studio.
• Translate data into actionable insights for internal teams.
• Contribute to automated marketing workflows using tools like Zapier.
• Stay updated with emerging AI tools for optimization.
• Work in a remote, multicultural environment.

Requirements

• 5+ years managing multi-platform paid media campaigns.
• Strong analytical skills with GA4 and Looker Studio experience.
• Proven track record in performance marketing.
• Experience with automation tools like Zapier or Make.
• Solid understanding of digital strategy and audience segmentation.
• Fluency in English and Spanish; French is a plus.
• Strong communication and presentation skills.
• Experience in a fast-paced, remote environment.

Benefits

• 100% remote work arrangement.
• Collaborative and inclusive work environment.
• Flexible working hours aligned with Mexico City Time Zone.