Senior Manager Digital Analytics - Remote

Overview

Data is at the core of our marketing and ecommerce strategy, and this role will shape how we acquire, convert, and retain customers profitably. If you're the type of person who asks "why" before making a decision, thrives on solving complex business challenges, and loves connecting insights to strategy, this role is for you.

In Short

• Lead customer journey analysis to identify friction points and optimize conversion paths across marketing and website.
• Serve as a strategic partner to leadership, influencing media optimization, website experience, and customer engagement strategies.
• Own and enhance multi-touch attribution (MTA) and marketing mix modeling (MMM) to improve decision-making and spend allocation.
• Collaborate with channel leads to develop and optimize audience segmentation strategies across acquisition, retention, and website.
• Develop forecasts, monitor performance against projections, and provide data-driven recommendations to optimize media spend flighting and channel allocation.
• Analyze the impact of promotional and pricing strategies, making recommendations and proposing tests that maximize revenue and profitability.
• Conduct brand studies, customer research, and surveys to refine marketing and audience strategies.
• Develop a digital testing roadmap in collaboration with marketing, ecommerce, UX, technology, and leadership.
• Design and execute tests using Adobe Target, GA4, and other platforms.
• Maximize MarTech tools to enhance attribution, segmentation, and performance measurement.

Requirements

• 5–8+ years of experience in marketing analytics and website analytics within retail ecommerce and omnichannel environments.
• Strong expertise in GA4, Adobe Target, Google Tag Manager, and attribution tools (Rockerbox preferred).
• Experience with performance measurement, MMM/MTA, and conversion optimization (CRO).
• Proficiency in SQL and BI tools (Looker, Power BI).
• A proven ability to turn data into clear, actionable insights that drive impact.

Benefits

• Salary range: $115,000 - $130,000.
• 3 weeks' vacation and excellent benefits package.
• Flexible and Hybrid Working Environment (2 days in the office/3 days from home).
• Paid Birthday Time Off.
• Discounted Employee pricing.
• Free Suit Every Year.
• Working closely with cross-channel teams to give a full business view.