Senior Analyst, Digital Marketing - Remote

Overview

As a Senior Analyst – Digital Marketing at JustAnswer, you will enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team.

In Short

• Optimize and grow Google Search Ads for justanswer.com and niche sites.
• Conduct keyword research to enhance SEM campaigns.
• Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues.
• Manage SEM/PPC budgets, ensuring alignment with ROAS objectives.
• Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions.
• Collaborate with cross-functional teams to achieve business goals.
• Stay updated on industry trends and perform competitive analysis.

Requirements

• 5+ years in Digital Marketing.
• Expertise in Google Ads, GDN, YouTube, DoubleClick/DV360, and/or Facebook Ads.
• Proficient in Excel (VLOOKUPs, SUMIFs).
• SQL experience is a plus.
• Comfortable with Google Analytics, conversion tracking, and tag management.
• Basic knowledge of web technologies (HTML, CSS, JavaScript) and/or programming.
• Familiarity with LLMs (e.g., GPTs) is a bonus.
• Analytical and data-driven approach.
• Proactive and results-oriented.

Benefits

• Work in a remote-first/hybrid environment.
• Employee well-being as a top priority.
• Opportunity to be part of a growing company.
• Engagement in a diverse and inclusive workforce.
• Access to professional development opportunities.