Senior Digital Marketing Analyst, B2B - Remote

Overview

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

In Short

• Seeking a data-driven and innovative Sr. Digital Marketing Analyst specializing in B2B funnel analytics.
• Responsible for analyzing funnel metrics across channels.
• Create and optimize organic and paid media strategies.
• Manage marketing spend for enterprise programs.
• Define KPIs for campaigns including CPL and ROAS.
• Develop and execute paid media strategies.
• Manage campaigns across Google Ads, LinkedIn Ads, and more.
• Collaborate with cross-functional teams for high-performance strategies.
• Provide training and support to junior team members.
• Analyze campaign performance and recommend improvements.

Requirements

• Proven experience in B2B digital marketing.
• Strong understanding of paid media best practices.
• Expertise in Google Ads, LinkedIn Ads, and Facebook Ads Manager.
• Strong analytical mindset with data interpretation skills.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Bachelor's degree in Marketing, Business, or related field preferred.

Benefits

• Comprehensive benefits and excellent work/life balance.
• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Employee stock purchase plan.
• Generous paid holidays and leave policies, including unlimited PTO.
• Additional time off benefits include volunteer days and parental leave.