Senior Digital Marketing Analyst - B2B Funnel Analytics - Remote

Overview

We are seeking a data-driven and innovative Sr. Digital Marketing Analyst specializing in B2B funnel analytics to join our team. In this role, you will be responsible for analyzing funnel metrics across channels and creating, and optimizing organic and paid media strategies to drive lead generation, brand awareness, and conversions for our enterprise sales team.

In Short

• Analyze funnel metrics across channels.
• Optimize organic and paid media strategies.
• Manage marketing spend for enterprise programs.
• Define KPIs for campaigns.
• Provide reports and analysis to senior leadership.
• Develop comprehensive paid media strategies.
• Manage campaigns across digital channels.
• Continuously optimize campaigns for maximum ROI.
• Collaborate with creative teams for ad development.
• Conduct market research to inform strategies.

Requirements

• Proven experience in B2B digital marketing.
• Strong understanding of paid media best practices.
• Expertise in ad management platforms.
• Strong analytical mindset.
• Excellent communication skills.
• Ability to think creatively and strategically.
• Bachelor's degree in Marketing or related field.

Benefits

• Medical, dental, and vision coverage.
• Life insurance and 401(k) employer match.
• Employee stock purchase plan.
• Generous paid holidays and leave policies.
• Unlimited PTO and additional time off benefits.