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Senior Analyst - Marketing Analytics - Remote

Posted 15 weeks ago
Data Analysis
Full Time
NY, USA
75,000 - 95,000/year

Overview

Crossmedia is seeking a passionate, collaborative, and adaptable Sr. Analyst to join our Analytics group, focusing on data analysis, measurement, and storytelling to drive media effectiveness for our clients.

In Short

  • Join a values-based organization committed to media transparency.
  • Drive analytics excellence and promote data-driven decision making.
  • Collaborate with various teams to enhance client strategies.
  • Transform raw data into engaging visuals and compelling stories.
  • Conduct quantitative and qualitative consumer and market research.
  • Utilize media measurement approaches for optimal budget allocation.
  • 2-3 years of experience in marketing analytics required.
  • Hands-on experience with media research tools and statistical techniques.
  • Flexible hybrid work environment.
  • Competitive salary and comprehensive benefits.

Requirements

  • 2-3 years of experience in marketing analytics.
  • Experience creating data visualizations and dashboards.
  • Familiarity with media research tools like YouGov and Nielsen.
  • Hands-on experience with marketing mix modeling and multi-touch attribution.
  • Knowledge of statistical techniques such as regression and forecasting.
  • Familiarity with programming languages (R, Python, SQL) is a plus.

Benefits

  • Hybrid work flexibility.
  • Open/Flexible PTO policies.
  • Paid sabbatical at significant milestones.
  • Healthcare options and mental health support.
  • 401(k) with company match.
  • Generous paid parental leave policy.
  • Tuition reimbursement and learning programs.
  • Support for diversity and inclusion initiatives.

Crossmedia

Crossmedia

Crossmedia is a global media independent agency founded in New York in 2000, recognized as one of the largest minority-owned full-service media planning and buying agencies in the United States. With a commitment to the principles of trust, reason, and the pursuit of happiness, Crossmedia focuses on creating innovative connections between brands and people across various channels and budgets. The agency prides itself on transparency and objectivity in its media strategies, fostering a values-based culture that prioritizes the professional and personal well-being of its employees. With a diverse client roster that includes notable brands such as US Bank, PWC, and Airbus, Crossmedia has established itself as a leader in the media landscape, consistently ranked among the best places to work in the industry.

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