Group Director, Optimization - Remote

Overview

Crossmedia is a global media independent agency focused on creating innovative connections between brands and people through transparent media practices. We are looking for a passionate Group Director, Optimization to lead our analytics and business intelligence team, driving optimization strategies for client growth.

In Short

• Lead the design and execution of optimization strategies.
• Collaborate with analytics and performance media teams.
• Advocate for data-backed decision making.
• Manage campaigns across various biddable platforms.
• Implement audience segmentation and budget allocation strategies.
• Build and refine testing roadmaps.
• Serve as a senior point of contact for clients.
• Mentor and develop optimization professionals.
• Foster a culture of continuous improvement.
• Translate complex analytics into actionable insights.

Requirements

• 10+ years of experience in optimization and analytics.
• Expertise in managing campaigns across programmatic, search, and social media.
• Advanced skills in bid strategy optimization and multichannel attribution.
• Hands-on experience with incrementality testing and advanced measurement frameworks.
• Proficiency in data and visualization tools (SQL, Python/R, Power BI, Tableau).
• Familiarity with ad tech and mar tech ecosystems.
• Strong leadership and communication skills.
• Ability to simplify complex data into actionable insights.

Benefits

• Flexible hybrid work options.
• Open/Flexible PTO policies.
• Sponsored healthcare options.
• 401k with company match.
• Paid sabbatical at significant milestones.
• Generous paid parental leave.
• Life milestone recognition and support.
• Professional development support.
• Cell phone/tech reimbursement.
• Tuition reimbursement.