Product Marketing Manager - Remote

Overview

As a Product Marketing Manager at Granicus, you will be responsible for creating product positioning and developing marketing programs to enhance the growth of a specific product line, combining technical product knowledge with market insights.

In Short

• Work closely with customers, sales, and product teams to create product line sales strategy.
• Maintain understanding of product line strengths and weaknesses.
• Analyze data and conduct interviews to understand customer usage.
• Perform competitive research to profile key competitors.
• Conduct interviews to define buyer personas.
• Develop product and solution-oriented content.
• Plan the launch of new products and manage implementation.
• Drive strategic demand generation efforts.

Requirements

• 3+ years of B2B Software Product Marketing experience.
• Experience with B2B Customer Experience and CRM software markets preferred.
• Experience in developing product positioning and demand generation programs.
• Ability to work in a fast-paced environment.
• Self-starter with curiosity to expand project scope.
• Experience in researching market landscape and competitive intelligence.
• Project management skills.
• Strong written communication and presentation skills.
• Comfortable interacting with clients and representing Granicus.
• Experience working with international and virtual teams.

Benefits

• Be part of a mission-driven company.
• Opportunity to work on innovative technology solutions.
• Collaborate with diverse teams.
• Flexible work environment.
• Growth opportunities within the company.