Digital Media Specialist - Remote

Overview

The Digital Media Specialist will develop, implement, and manage digital marketing campaigns across various platforms to enhance communication between government agencies and their constituents.

In Short

• Manage digital campaigns on platforms like Google, Facebook, and LinkedIn.
• Develop strategies for paid search and social media campaigns.
• Learn and master paid search campaign management.
• Stay updated on industry trends and research media.
• Interact with clients for approvals and recommendations.
• Optimize and manage day-to-day campaign performance.
• Monitor and adjust campaign budgets regularly.
• Provide clear instructions to media specialists for ad creation.
• Assist in generating monthly performance reports.
• Ensure accurate tracking and reporting through UTMs.

Requirements

• Experience with Google Ads, Microsoft Ads, and Facebook Ads Manager.
• Certifications in Google Ads and Microsoft Ads within 90 days.
• Passion for digital marketing and staying updated on trends.
• Ability to manage multiple projects under deadlines.
• Experience with analytics tools like Google Analytics.
• Strong communication skills in written and verbal forms.
• Critical thinking and analytical mindset for actionable insights.
• Minimum of two years of experience in paid media campaign management.
• High standards for error-free work.

Benefits

• Opportunity to work in a mission-driven company.
• Engagement with diverse clients and projects.
• Supportive team environment.
• Professional development opportunities.
• Flexible work arrangements.