Director, Paid Acquisition - Remote

Overview

Grammarly is seeking a Director of Paid Acquisition to lead its marketing efforts aimed at acquiring new users for its self-serve products, directly impacting user growth and revenue goals.

In Short

• Lead and mentor a team of paid acquisition marketers.
• Manage and optimize substantial marketing budgets.
• Monitor campaign performance and conduct in-depth analysis.
• Collaborate with internal teams to align ad initiatives with business objectives.
• Evolve MarTech stack and automation solutions.
• Stay current on industry trends and best practices.
• Drive maximum ROI and meet acquisition targets.
• Implement robust targeting, testing, and tracking capabilities.
• Build and lead a team to meet business demands.
• Develop comprehensive marketing strategies.

Requirements

• Performance and results-oriented mindset.
• Strategic thinker with the ability to assess and create future plans.
• Advanced data analysis skills and understanding of web tracking.
• Strong business acumen regarding ROI and LTV.
• Experience with managing paid marketing channels.
• Understanding of marketing analytics and metrics.
• Values marketing testing and experimentation.
• Strong fundamentals in Brand, Product, Lifecycle, Content, and Performance Marketing.
• Embodies EAGER values: ethical, adaptable, gritty, empathetic, remarkable.
• Inspired by MOVE principles: move fast, create customer value, value impact, embrace healthy disagreement.

Benefits

• Excellent health care benefits.
• Disability and life insurance options.
• 401(k) and RRSP matching.
• Paid parental leave.
• 20 days of paid time off and 12 paid holidays per year.
• Generous stipends for various needs.
• Annual professional development budget.