Sr. Manager of Loyalty & Subscriber Experience - Remote

Overview

The Sr. Manager of Loyalty & Subscriber Experience will lead the development of long-term relationships with customers, creating a loyalty program that aligns with retention marketing strategies.

In Short

• Own loyalty strategy across Grüns and its brands.
• Design and launch a loyalty program to improve repeat rates and customer lifetime value.
• Define integration of loyalty and subscription offerings.
• Maintain a loyalty testing roadmap.
• Analyze member behavior and share insights with teams.
• Manage loyalty-specific promotions.
• Establish documentation for loyalty processes.
• Serve as the expert on loyalty strategy.

Requirements

• 5-8+ years in retention, lifecycle, CRM, or loyalty roles.
• Experience launching or owning a loyalty program.
• Ability to build differentiated loyalty benefits.
• Comfortable working cross-functionally.
• Familiarity with loyalty platforms.
• Strong analytical mindset regarding customer behavior.
• Values testing and scalable processes.

Benefits

• Competitive salary range of $130,000 - $150,000.
• Equity packages.
• Comprehensive benefits for well-being and growth.
• Generous PTO.
• Free Grüns subscriptions.