Director, Retail & Shopper Marketing - Remote

Overview

The Director, Retail & Shopper Marketing will lead the marketing strategy for Grüns at retail, ensuring brand plans are effectively executed to drive visibility and brand equity.

In Short

• Own retail and shopper marketing strategy across retailers.
• Lead annual retail marketing planning and seasonal activations.
• Manage the retail marketing budget, ensuring ROI discipline.
• Build scalable in-store assets to reinforce brand consistency.
• Strengthen retailer marketing partnerships and visibility programs.
• Execute key retail moments and in-person events.
• Establish measurement and learning loops for retail programs.
• Build and scale growth levers like demos and digital coupons.

Requirements

• 10+ years in shopper or retail marketing within CPG.
• Experience with omni-channel retailer programs.
• Strong cross-functional leadership skills.
• Budget management and ROI analysis experience.
• Understanding of shopper behavior and merchandising.
• Experience with experiential activations and trade shows.
• Ability to translate data into actionable insights.
• Strong communication skills for executive-level interactions.

Benefits

• Competitive salary and equity packages.
• Comprehensive benefits for well-being and growth.
• Generous PTO and wellness support.
• Free Grüns subscriptions.
• Strong benefits coverage for employees and families.