Senior Product Marketing Manager - Remote

Overview

As a Senior Product Marketing Manager, you will be responsible for building and scaling the go-to-market strategy and execution for larger salons and spas. You’ll work closely with Marketing, Creative, Product, and other cross-functional teams to drive the roadmap for this customer segment, influence product and sales strategies, and ensure our product and messaging resonates with larger salons and spas.

In Short

• Develop and drive the go-to-market strategy for larger salon and spa customer segments
• Shape and refine our messaging and positioning to resonate with ideal customers
• Partner closely with Sales, Product, and Growth teams to build a performant funnel that includes PLG and direct sales
• Define and track key success metrics to measure the effectiveness of go-to-market efforts
• Conduct market research and competitive analysis to identify customer pain points and trends
• Enable the marketing team with effective channel assets for customer segment acquisition
• Influence product roadmap decisions based on customer insights and market demands
• Act as a thought leader within the company, proactively solving problems and driving alignment across multiple teams

Requirements

• 5+ years of Product Marketing experience, ideally in B2B SaaS, fintech, or a related industry
• Proven track record of developing and executing customer expansion imperatives
• Passion for empowering small business owners to be successful
• Data-driven mentality and driven by results that impact the bottom line
• Deep understanding of marketing and sales enablement
• Experience navigating ambiguous high-growth environments
• Exceptional ability to influence and drive alignment across teams
• Ability to plan long-term and proactively identify risks
• Excellent communication skills

Benefits

• Flexible PTO
• Competitive health & dental insurance options
• In-person opportunities for collaboration and community building
• Fertility and adoption benefits
• Generous, fully-paid parental leave policy
• 401k benefit from day 1 of employment
• Professional Development stipend
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support