Corporate Marketing Manager - Remote

Overview

Geotab is seeking a Corporate Marketing Manager who will create integrated campaign plan workbooks and deliver strategic annual campaign plans informed by the regional and channel marketing strategies, product launch roadmaps with alignment from the segment marketing strategies and segment campaign plans to enable the growth trajectory and bolster the brand's visibility.

In Short

• Responsible for designing, building, implementing, managing and reporting on global horizontal integrated campaigns.
• Collaborate with agencies, vendors, and internal departments for effective campaign execution.
• Partner with various marketing teams to develop a strong command of sales pipeline and strategic business objectives.
• Develop compelling corporate product GTM launch materials.
• Identify corporate horizontal marketing strategies and establish long-term marketing objectives.
• Become a subject matter expert within assigned corporate horizontals.
• Support Geotab's annual customer and partner conference with integrated campaign plans.
• Maintain Ideal Customer Profile and develop buyer personas to inform campaign strategy.
• Work with Marketing Automation and Sales teams to develop digital nurturing campaigns.
• Monitor and analyze metrics associated with campaigns for future planning.

Requirements

• 5-8 years of experience in telematics, IoT, or B2B IT/software industry.
• Experience in electric vehicles or sustainable fleet solutions is an asset.
• Demonstrated global marketing strategy development and execution.
• Proficient in account-based marketing and persona targeting.
• Entrepreneurial mindset and comfortable in a flat organization.
• Technical competence using workflow tools and CRM programs.

Benefits

• Flex working arrangements.
• Home office reimbursement program.
• Baby bonus & parental leave top-up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.