Corporate Marketing Manager - Remote

Overview

The Corporate Marketing Manager will be at the forefront of Geotab’s growth journey, responsible for creating and executing dynamic global horizontal marketing campaign strategies that align with strategic pillars, business objectives, and product go-to-market development lifecycles.

In Short

• Design and implement global marketing campaigns.
• Collaborate with agencies and internal teams.
• Manage budget and conduct ROI analysis.
• Drive lead generation and customer acquisition.
• Develop go-to-market materials for product launches.
• Analyze campaign performance metrics.
• Support annual customer and partner conference.
• Maintain Ideal Customer Profile and develop buyer personas.
• Work with sales and marketing automation teams.
• Focus on continuous skills development and process improvement.

Requirements

• 5-8 years of experience in marketing, preferably in telematics or IoT.
• Experience in electric vehicles or sustainable fleet solutions is a plus.
• Proven track record in global marketing strategy development.
• Proficient in account-based marketing platforms.
• Entrepreneurial mindset and adaptability to technology.
• Technical competence with workflow tools and CRM programs.

Benefits

• Flexible working arrangements.
• Home office reimbursement program.
• Parental leave top-up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.