Head of Strategy, Media Planning & Insights - Remote

Overview

Genius Sports is seeking an experienced Head of Strategy, Planning & Insights to lead strategic planning and insights for clients across digital and TV channels, leveraging data-driven media solutions.

In Short

• Lead integrated media planning strategies across digital and TV.
• Collaborate with teams to deliver impactful campaign recommendations.
• Conduct media mix modeling to optimize campaign performance.
• Generate actionable insights from demographic and behavioral data.
• Present data-driven insights to clients and foster relationships.
• Identify emerging trends to enhance campaign performance.
• Design attribution models for integrated campaigns.
• Manage third-party insights platforms for decision-making.
• Monitor competitor strategies and market trends.
• Contribute to product development aligned with strategic goals.

Requirements

• 5+ years in media planning and insights.
• Expertise in integrated media strategies.
• Experience with consumer datasets and targeting techniques.
• Strong analytical skills and proficiency in data analysis.
• Hands-on experience with media planning tools and DSPs.
• Proven leadership and communication skills.
• Experience in media mix modeling.
• Familiarity with third-party insights platforms.
• Ability to identify market opportunities.

Benefits

• Lead strategic planning at an innovative company.
• Collaborative work environment.
• Health insurance and skills training.
• Social events and team building activities.
• Flexible working arrangements.