Director of Media Planning and Strategy - Remote

Overview

The Director of Media Planning & Strategy will lead media strategy and planning efforts, ensuring our clients’ campaigns drive real, measurable performance outcomes.

In Short

• Lead strategic, high-impact media planning initiatives that shape company growth and client success.
• Develop and implement media plans that align with client performance goals, leveraging programmatic and data-driven strategies.
• Optimize campaign structures at the deal ID and targeting levels to maximize efficiency and performance.
• Translate RFPs into actionable media plans, aligning inventory, audience targeting, and pricing with advertiser KPIs.
• Partner with Supply, Sales, and Product to ensure seamless execution from planning to measurement.
• Standardize media planning processes across sales verticals to drive consistency and scalability.
• Use data-driven insights to refine targeting and measurement strategies.
• Educate agencies and brands on Performance TV strategies, helping them adopt and optimize for success.
• Stay ahead of industry trends, providing thought leadership and insights that keep tvScientific at the forefront.
• Build and lead a team of media planners, fostering collaboration and innovation.

Requirements

• 7+ years of media planning & strategy experience, with 3+ years in a leadership role in Digital or CTV advertising.
• Expertise in CTV, programmatic buying, and performance marketing.
• Proven success in building and executing data-driven media strategies that drive measurable outcomes.
• Hands-on experience with DSPs, ad tech platforms, and measurement tools (e.g., The Trade Desk, DV360, iSpot, Google Analytics).
• Strong analytical skills with the ability to translate data into actionable media strategies.
• Exceptional leadership, communication, and collaboration skills to influence clients and internal teams.
• A passion for educating and guiding advertisers on the value of Performance TV.

Benefits

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.