Remote Otter LogoRemoteOtter

Director of Media Planning and Strategy - Remote

Posted 5 weeks ago
Sales / Business
Full Time
USA
$135,000 - $150,000/year

Overview

The Director of Media Planning & Strategy will lead media strategy and planning efforts, ensuring our clients’ campaigns drive real, measurable performance outcomes.

In Short

  • Lead strategic, high-impact media planning initiatives that shape company growth and client success.
  • Develop and implement media plans that align with client performance goals, leveraging programmatic and data-driven strategies.
  • Optimize campaign structures at the deal ID and targeting levels to maximize efficiency and performance.
  • Translate RFPs into actionable media plans, aligning inventory, audience targeting, and pricing with advertiser KPIs.
  • Partner with Supply, Sales, and Product to ensure seamless execution from planning to measurement.
  • Standardize media planning processes across sales verticals to drive consistency and scalability.
  • Use data-driven insights to refine targeting and measurement strategies.
  • Educate agencies and brands on Performance TV strategies, helping them adopt and optimize for success.
  • Stay ahead of industry trends, providing thought leadership and insights that keep tvScientific at the forefront.
  • Build and lead a team of media planners, fostering collaboration and innovation.

Requirements

  • 7+ years of media planning & strategy experience, with 3+ years in a leadership role in Digital or CTV advertising.
  • Expertise in CTV, programmatic buying, and performance marketing.
  • Proven success in building and executing data-driven media strategies that drive measurable outcomes.
  • Hands-on experience with DSPs, ad tech platforms, and measurement tools (e.g., The Trade Desk, DV360, iSpot, Google Analytics).
  • Strong analytical skills with the ability to translate data into actionable media strategies.
  • Exceptional leadership, communication, and collaboration skills to influence clients and internal teams.
  • A passion for educating and guiding advertisers on the value of Performance TV.

Benefits

  • Full health, dental, and vision insurance - up to 95% funded by the company for employees.
  • Employee stock option program.
  • Company-sponsored retirement plan with a matching contribution program.
  • 12 annual paid holidays (including 2 flexible days).
  • Generous PTO policy (get your work done and take the time you need).
  • A remote-first environment that allows employees flexibility to work from most places in the US.
tvScientific logo

tvScientific

tvScientific is a pioneering CTV advertising platform designed specifically for performance marketers. By harnessing extensive data and advanced technology, the company automates and optimizes TV advertising to achieve measurable business results. Their comprehensive solution integrates media buying, optimization, measurement, and attribution into a single, efficient platform. Founded by industry veterans with deep expertise in programmatic advertising, digital media, and ad verification, tvScientific is committed to providing a trustworthy platform that empowers advertisers to grow their businesses effectively.

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