Remote Otter LogoRemoteOtter

Marketing Lead (Inbound & Outbound) - Remote

Posted 2 days ago
Marketing
Full Time
Worldwide

Overview

We are looking for a metrics-driven Marketing Lead to drive measurable growth in B2B custom software development and design services in healthcare, AI and beyond by setting and executing both inbound and outbound go-to-market strategies.

In Short

  • 5+ years of B2B marketing experience in IT outsourcing.
  • Experience in launching campaigns and managing inbound/outbound programs.
  • Strong analytical skills to adapt campaigns based on MQL/SQL data.
  • Proven success in scaling up companies with new strategies implementation.
  • Advanced level of English.
  • Own and optimize campaigns across multiple channels.
  • Conduct competition and market analysis.
  • Plan and manage diverse content assets.
  • Oversee CRM operations and MarTech integrations.
  • Collaborate with design, product, and sales teams.

Requirements

  • 5+ years of B2B marketing experience.
  • Familiarity with CRM systems.
  • Strong analytical skills.
  • Experience in content development.
  • Ability to lead a marketing team.

Benefits

  • Flexible schedule & opportunity to work remotely.
  • Education budget of $500 per year.
  • 20 business days of paid vacation + national holidays.
  • Medical insurance full coverage.
  • Regular team gathering activities.
Fulcrum logo

Fulcrum

Fulcrum is a dynamic and innovative IT company comprised of tech-savvy and creative professionals dedicated to delivering exceptional results for clients. With a vibrant, performance-driven culture, Fulcrum encourages its team members to think outside the box and take initiative in their work. The company is currently engaged in developing an AI-based CRM solution for accounting firms, utilizing modern technologies such as Typescript, Node, and PostgreSQL. Fulcrum values employee input and fosters an environment of growth, offering flexible work arrangements, educational budgets, and comprehensive benefits, all while maintaining a focus on collaboration and fun in project creation.

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