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Marketing Lead (Inbound & Outbound) - Remote

Posted 2 days ago
Fulcrum logo

Fulcrum

Marketing
Full Time
Worldwide

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Overview

We are looking for a metrics-driven Marketing Lead to drive measurable growth in B2B custom software development and design services in healthcare, AI and beyond by setting and executing both inbound and outbound go-to-market strategies.

In Short

  • 5+ years of B2B marketing experience in IT outsourcing.
  • Experience in launching campaigns and managing inbound/outbound programs.
  • Strong analytical skills to adapt campaigns based on MQL/SQL data.
  • Proven success in scaling up companies with new strategies implementation.
  • Advanced level of English.
  • Own and optimize campaigns across multiple channels.
  • Conduct competition and market analysis.
  • Plan and manage diverse content assets.
  • Oversee CRM operations and MarTech integrations.
  • Collaborate with design, product, and sales teams.

Requirements

  • 5+ years of B2B marketing experience.
  • Familiarity with CRM systems.
  • Strong analytical skills.
  • Experience in content development.
  • Ability to lead a marketing team.

Benefits

  • Flexible schedule & opportunity to work remotely.
  • Education budget of $500 per year.
  • 20 business days of paid vacation + national holidays.
  • Medical insurance full coverage.
  • Regular team gathering activities.

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