Marketing Technology Lead - Remote

Overview

The ABB Marketing Technology Lead role is designed for a strategic thinker with a passion for innovation, responsible for shaping the marketing strategy of corporate ventures within a dynamic environment.

In Short

• Own the full marketing budget and oversee brand, content, and offline marketing.
• Design and execute lead generation and nurturing strategies.
• Own and optimize paid media campaigns on platforms like LinkedIn and Google.
• Manage automated marketing sequences in HubSpot.
• Optimize the marketing-sales handoff and CRM structure.
• Set priorities for the content marketer aligned with business objectives.
• Explore and apply AI tools for enhancing marketing efforts.
• Collaborate with sales and client success teams for effective outreach.
• 5+ years of experience in relevant marketing or sales roles required.
• Flexible working hours with the possibility to work from home.

Requirements

• 5+ years of experience in growth marketing or sales operations.
• Hands-on experience with HubSpot or similar platforms.
• Proven ability to execute paid acquisition campaigns.
• Comfort with sales reporting and performance tracking.
• Experience managing team deliverables and priorities.
• Curiosity about exploring AI tools for marketing.

Benefits

• Competitive salary and extensive holiday options.
• Career and training opportunities both nationally and internationally.
• Flexible working hours and remote work options.
• Commuting allowance and modern pension scheme.
• Collective health insurance and corporate fitness plan.
• Coaching options through the Employee Assistance Program.