Senior Director - Digital Acquisition and Revenue Marketing - Remote

Overview

We are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize Freshworks’ digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels.

In Short

• Lead and optimize digital marketing strategy at Freshworks.
• Develop strategies for customer acquisition and revenue growth.
• Manage a high-performing digital marketing team.
• Collaborate with cross-functional teams for alignment.
• Leverage data and analytics to define KPIs and optimize strategies.
• Oversee the digital media budget for effective allocation.
• Architect and execute digital demand generation programs.
• Integrate marketing technologies to enhance efficiency.
• Report on performance metrics to senior leadership.

Requirements

• 12+ years of experience in SEO and content marketing.
• Proven experience leading SEO strategies at scale.
• Strong expertise in technical SEO and content strategy.
• Experience managing SEO agency relationships.
• Deep understanding of demand generation funnels.
• Strong analytical skills with proficiency in SEO tools.
• Experience with marketing automation tools and A/B testing.
• Working knowledge of HTML and CMS platforms.
• Ability to influence and collaborate across teams.
• Strong communication skills with a thought leadership mindset.

Benefits

• Multiple options for medical, dental, vision insurance.
• Flexible time off and paid US holidays.
• Commuter benefits and wellness benefits.
• Adoption and parental leave benefits.