Lead - Field Marketing - Remote

Overview

The Lead - Field Marketing role at Freshworks focuses on enhancing customer engagement and accelerating business pipeline growth through targeted marketing initiatives.

In Short

• Develop and implement ABM, direct mail, and digital scale event programs.
• Partner closely with sales teams to support demand driving efforts.
• Coordinate multiple campaigns and deadlines for seamless execution.
• Thrive in a fast-paced environment and adapt strategies as needed.
• Leverage partnerships for expanded reach in SMB segments.
• Create strategies to improve marketing funnel velocity.
• Align with various marketing teams for unified program execution.
• Plan and manage end-to-end digital and scale events.
• Implement innovative data-driven approaches to accelerate growth.
• Serve as a connector between marketing and business development.

Requirements

• 5-7 years of experience in field marketing.
• Exceptional cross-functional collaboration and stakeholder engagement skills.
• Strong organizational and project management skills.

Benefits

• Competitive salary and variable compensation.
• Comprehensive insurance options including dental, medical, and vision.
• Equity and Employee Stock Purchase Plan (ESPP).
• Flexible PTO and spending options.
• Commuter benefits and wellness programs.
• Adoption and parental leave benefits.