VP of Growth Marketing, Acquisition - Remote

Overview

Freebird is a 9-figure, founder-led DTC brand revolutionizing grooming and self-care. We started with a hero product—the FlexSeries™ electric head shaver—and built a loyal following of over 1 million customers.

Today, we’re scaling fast across product lines, channels (DTC, Amazon, retail, subscription), and regions (U.S. and international). Our engine is fueled by performance marketing, creative volume, product obsession, and a relentless test-and-learn culture.

Now, we’re looking for a world-class VP of Growth to lead our next phase of customer acquisition and help shape the future of the brand.

In Short

• Own the customer acquisition engine, driving strategy and execution.
• Focus on doubling monthly new customer acquisition.
• Build and lead a high-performing team.
• Manage acquisition P&L, including CAC and contribution margin.
• Lead performance marketing across various channels.
• Implement MMM, incrementality testing, and forecasting models.
• Partner with creative teams to generate marketing assets.
• Optimize funnels and increase conversion rates.
• Build influencer and affiliate programs.
• Own analytics and reporting frameworks.

Requirements

• Proven experience in customer acquisition and growth marketing.
• Strong leadership skills with a focus on team building.
• Experience with performance marketing channels.
• Data-driven mindset with analytical skills.
• Ability to manage budgets and forecasts.
• Familiarity with creative processes and asset generation.
• Experience in funnel optimization and conversion rate improvement.
• Knowledge of influencer and affiliate marketing.
• Proficiency in analytics tools.
• Strong communication and collaboration skills.

Benefits

• Opportunity to lead and shape the growth strategy.
• Work in a fast-paced and innovative environment.
• Competitive salary and performance bonuses.
• Collaborate with a talented executive team.
• Access to resources for professional development.
• Flexible working environment.
• Be part of a rapidly growing brand.
• Contribute to a culture of experimentation and learning.
• Work with a diverse and dynamic team.
• Make a significant impact on the company’s growth.