SEM Specialist - Remote

Overview

Forbes Marketplace is looking for a skilled SEM specialist to join the Forbes Marketplace Performance Marketing team with a focus on supporting one of Forbes business vertical. If you're looking for challenges and opportunities like those of a start-up, with the benefits of an established, successful company, read on.

In Short

• Setting up and optimising paid search campaigns across Google Ads and Bing Ads.
• Working with the paid search team to create, refine, and implement campaigns that drive growth and conversions for Forbes Marketplace.
• Monitoring campaign performance, analysing key metrics, and optimising strategies for better results.
• Ensuring the success of paid search campaigns to increase online visibility and conversions within Forbes' business verticals.
• Assisting the Paid Search Manager with data-driven recommendations and insights to improve overall performance.
• Conducting competitor research using different tools to identify strengths and weaknesses of competitors, uncover market trends and adapt strategies.

Requirements

• A minimum of four years of hands-on experience in managing paid search campaigns.
• Strong Excel skills for managing, analysing, and presenting campaign data.
• Experience in managing accounts of varying size and complexity.
• Ability to analyse key performance indicators (KPIs) such as conversion rates, CTR, CPC, and overall ROI.
• Familiarity with industry-standard tools such as SEMrush, Google Analytics, or similar platforms.
• Proficiency with automated bidding strategies, such as Target CPA, Target ROAS.

Benefits

• Day off on the 3rd Friday of every month (one long weekend each month).
• Monthly Wellness Reimbursement Program to promote health well-being.
• Monthly Office Commutation Reimbursement Program.
• Paid paternity and maternity leaves.