Performance Marketing Specialist - Remote

Overview

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes' business verticals. This role involves managing and optimizing paid search campaigns to enhance online presence and conversions.

In Short

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts with a busy workload and tight deadlines.
• Maintain bidding strategies, targeting settings, and budgets.
• Create and manage large keyword lists.
• Implement creative copy suggestions.
• Define campaign budgets and align campaign goals.
• Provide recommendations for keyword and targeting opportunities.
• Stay updated with search engine and PPC trends.
• Utilize data-driven analysis for performance optimizations.
• Collaborate with stakeholders to achieve goals.

Requirements

• 1+ years of experience in Performance marketing and paid search campaigns.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification is a plus.
• Strong analytical and creative thinking skills.
• Excellent attention to detail and relationship-building skills.
• Ability to present information effectively.
• Experience with paid search tools like SEM Rush.
• Proven experience with smart bidding strategies.

Benefits

• Competitive salary.
• Medical, dental and vision coverage.
• 35 Days of PTO (Including Bank Holidays).
• Day off the 3rd Friday of every month.
• Disability coverage.
• Employee assistance program.
• Paid parental leave program.