Performance Marketing Specialist - Remote

Overview

The Performance Marketing Specialist will help develop and implement aggressive growth strategies through paid media campaigns, focusing on data-driven decision-making to optimize marketing efforts and reach ideal customers.

In Short

• Develop growth strategies across acquisition, activation, retention, and monetization.
• Plan and build paid performance marketing campaigns on platforms like Google Ads, LinkedIn, and Meta.
• Measure and optimize paid media campaigns for cost efficiency.
• Conduct audience research and segmentation for targeted messaging.
• Run strategic campaigns and experiments to uncover business insights.
• Implement A/B testing to optimize ad creative and conversion funnels.
• Identify and optimize growth channels across products.
• Collaborate with product teams to communicate customer insights.

Requirements

• BS/MA in Computer Science, Engineering, or relevant field.
• 3+ years of experience in paid media/performance marketing.
• Expertise in Google Ads and other paid marketing channels.
• Strong experience with PPC.
• Experience with MixPanel and Google Analytics.
• Proven growth track record with campaign results.
• Excellent organizational and analytical skills.
• Strong understanding of marketing funnels.
• A/B Testing and Data Analytics experience.
• Strong command of English language, both verbal and written.

Benefits

• Startup environment with individual responsibility.
• Culture-focused workplace with supportive teams.
• Continuous learning opportunities from a world-class team.
• Opportunity to make a wide-reaching impact in financial inclusion.