Performance Marketing Specialist - Remote

Overview

Soum is on a mission to revolutionize e-commerce in the MENA region and beyond by building the most convenient and trustworthy re-commerce marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable.

In Short

• Develop and execute high-impact performance marketing strategies across multiple digital channels
• Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
• Optimize performance across all paid, organic, and owned media channels
• Manage and allocate budgets efficiently across various paid channels
• Implement full-funnel attribution modeling to track performance
• Test and scale new acquisition channels
• Collaborate with creative teams for maximum conversion impact
• Improve funnel conversion rates through data-driven optimizations
• Analyze customer journeys and deploy personalized retargeting strategies
• Drive Customer Lifetime Value improvements through strategic marketing

Requirements

• 1 - 3 years in digital marketing, preferably in a B2C startup
• Experience managing multi-channel campaigns
• Strong budget management skills
• Deep understanding of major digital platforms
• Expertise in Google Analytics and conversion rate optimization
• Hands-on experience in A/B testing and behavioral analytics
• Proficiency in attribution tools
• Exceptional data analysis skills
• Strong presentation and communication skills
• Knowledge of mobile privacy regulations

Benefits

• Opportunity to work in a fast-growing startup
• Collaborative work environment
• Involvement in innovative marketing strategies
• Potential for career growth and development