Performance Marketing Specialist - Remote

Overview

Pavago is hiring for a client for the Performance Marketing Specialist role. The client is looking for a skilled professional to manage and optimize digital advertising campaigns, specifically on Google Ads and Meta (Facebook & Instagram). This role focuses on driving measurable results through data-driven marketing, creativity, and innovation, with a strong emphasis on the healthcare and dental industries.

In Short

• Plan, create, and manage Google Ads and Meta Ads campaigns.
• Conduct in-depth keyword research and audience targeting.
• Monitor, analyze, and report on campaign performance.
• Optimize ad copy, creatives, and landing pages.
• Collaborate with designers and content teams.
• Implement A/B testing strategies.
• Ensure compliance with advertising policies.
• Stay updated with industry trends and best practices.

Requirements

• 3+ years of experience in managing Google Ads & Meta Ads campaigns.
• Hands-on experience with Google Ads Manager and Meta Business Suite.
• Strong knowledge of PPC strategy and audience segmentation.
• Experience with lead generation campaigns.
• Proficiency in A/B testing and ad copywriting.
• Ability to analyze data and provide actionable insights.
• Prior experience with dental or healthcare clients is a plus.

Benefits

• Opportunity to work in a dynamic environment.
• Engage in continuous learning and strategy implementation.
• Collaborate with creative teams.
• Drive measurable results in the healthcare industry.