Marketing AI Automation Specialist - Remote

Overview

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

In Short

• Develop and implement robust GTM strategies that align with business objectives and market trends.
• Utilize AI and automation tools to optimize marketing campaigns and customer journeys.
• Collaborate with cross-functional teams to ensure seamless execution of GTM plans.
• Analyze market data and customer insights to inform GTM strategy development.
• Lead the creation of marketing materials and content that support GTM initiatives.
• Monitor and report on the performance of GTM strategies, making data-driven adjustments as needed.
• Identify and capitalize on new market opportunities through strategic planning and execution.
• Ensure that all GTM activities are aligned with brand identity and messaging.
• Work closely with sales and product teams to align GTM strategies with sales goals and product launches.
• Stay current with industry trends and best practices in AI and automation to continuously improve GTM strategies.

Requirements

• Experience in marketing, with a focus on AI and automation.
• Proven success in developing and executing effective GTM strategies.
• Strong analytical skills and the ability to use data to inform strategic decisions.
• Excellent communication and collaboration skills.
• Experience with marketing automation platforms and AI tools.
• A deep understanding of customer journey mapping and its role in GTM strategies.
• Ability to manage and prioritize multiple projects and initiatives.
• Bachelor’s degree in marketing, Business, or a related field.

Benefits

• Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans.
• Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match.
• We support your well-being so you can live your best life.
• In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.
• We prioritize internal growth and encourage employees to apply for new opportunities.
• We celebrate success and believe in transparency and teamwork.
• We invest in collaboration tools to ensure face-to-face interactions, even in a virtual space.
• Many of our roles are remote, but we ensure our employees remain engaged and connected.