Customer Engagement Marketing Specialist - Remote

Overview

The role focuses on defining and driving marketing initiatives to deepen and broaden engagement with subscribers, enhancing retention and lifetime value.

In Short

• Develop and optimize segment-based marketing initiatives.
• Re-engage disengaged subscribers through content and tools.
• Ensure subscribers develop habits that drive retention.
• Lead initiatives across channels and departments.
• Leverage insights to recommend and optimize initiatives.
• Build relationships with cross-functional teams.
• Own the engagement opportunities calendar for subscribers.
• Develop briefs for the marketing automation team.

Requirements

• Passion for journalism.
• Experience in lifecycle-based marketing.
• Customer-centric mindset.
• Data-driven and analytical approach.
• Growth mindset for business performance.
• Commercially minded with proven marketing experience.
• Strong organizational and communication skills.

Benefits

• Generous annual leave allowances.
• Flexible working options, including remote work.
• Medical cover and enhanced parental packages.
• Subsidized gym memberships.
• Giving Back opportunities.