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Customer Engagement Marketing Specialist - Remote

Posted 7 weeks ago
Marketing
Full Time
Worldwide

Overview

The role focuses on defining and driving marketing initiatives to deepen and broaden engagement with subscribers, enhancing retention and lifetime value.

In Short

  • Develop and optimize segment-based marketing initiatives.
  • Re-engage disengaged subscribers through content and tools.
  • Ensure subscribers develop habits that drive retention.
  • Lead initiatives across channels and departments.
  • Leverage insights to recommend and optimize initiatives.
  • Build relationships with cross-functional teams.
  • Own the engagement opportunities calendar for subscribers.
  • Develop briefs for the marketing automation team.

Requirements

  • Passion for journalism.
  • Experience in lifecycle-based marketing.
  • Customer-centric mindset.
  • Data-driven and analytical approach.
  • Growth mindset for business performance.
  • Commercially minded with proven marketing experience.
  • Strong organizational and communication skills.

Benefits

  • Generous annual leave allowances.
  • Flexible working options, including remote work.
  • Medical cover and enhanced parental packages.
  • Subsidized gym memberships.
  • Giving Back opportunities.

F.T

Financial Times

The Financial Times is a globally recognized news organization known for its authority, integrity, and accuracy in journalism. With a mission to deliver quality information and services worldwide, the FT fosters a culture of curiosity and ambitious thinking, providing opportunities for employees to connect with a diverse community of experts. The company is committed to diversity, equity, and inclusion, ensuring that all voices are heard and valued. The FT emphasizes original reporting and insightful commentary, maintaining a strong focus on quality journalism without the use of artificial intelligence in content creation.

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