Lead Product Marketing Manager - Remote

Overview

As a Lead or Principal Product Marketing Manager at Figure, you will be the strategic and hands-on leader responsible for positioning, messaging, and go-to-market execution across our growing suite of financial products.

In Short

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio.
• Create tailored messaging frameworks for diverse audiences.
• Ensure consistency and alignment of messaging across all channels.
• Define and execute comprehensive go-to-market plans for new product launches.
• Lead cross-functional launch execution.
• Collaborate with Product to manage a transparent release calendar.
• Drive awareness and positioning of Figure’s crypto products.
• Develop educational and thought leadership content.
• Create compelling partner and sales enablement materials.
• Conduct ongoing market and competitive analysis.

Requirements

• 6+ years of product marketing experience.
• Experience in fintech or financial services.
• Hands-on experience marketing crypto or blockchain products.
• Strong project management skills.
• Exceptional storytelling and communication skills.
• Experience conducting market research and competitive analysis.
• Comfort working in a fast-paced environment.
• Familiarity with modern marketing tools.

Benefits

• Comprehensive health, vision, and dental insurance.
• Company HSA, FSA, and 401k benefits.
• Employer-funded life and disability insurance.
• 11 Observed Holidays & PTO plan.
• Up to 12 weeks paid family leave.
• Continuing education reimbursement.