Product Marketing Manager, Developer Tools - Remote

Overview

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you’re excited to shape the future of design and collaboration, join us!

In Short

• Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Requirements

• 8+ years in product marketing or related experience
• Direct experience leading cross-functional marketing initiatives from ideation to execution
• Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
• A bias towards moving quickly, measuring impact, and critically evaluating strategy
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
• An excitement to learn, grow, and continuously improve your skillsets and domain expertise

Benefits

• Competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.
• Figma also offers equity to employees.
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.