Group Product Marketing Manager, Developer - Remote

Overview

Coinbase is seeking a strong Product Marketing Manager (PMM) to lead the growth of its developer business, focusing on building and driving the go-to-market strategy for the Coinbase Developer Platform and related products.

In Short

• Develop and execute integrated marketing strategies for developer-focused products.
• Act as the voice of the customer to inform product messaging and marketing tactics.
• Lead successful product launches and marketing campaigns.
• Collaborate with business development and sales to create marketing collateral.
• Work cross-functionally to build customer pipelines and achieve developer acquisition goals.
• Measure and report on the performance of marketing initiatives.
• Innovate on strategies to bring developers onchain more quickly.

Requirements

• 8+ years of experience in product marketing for developer-focused software companies.
• Expertise in software development fundamentals and blockchain technology.
• Ability to communicate effectively with onchain developers.
• Strong storytelling skills in written, verbal, and visual formats.
• Proven track record in customer acquisition and community engagement.
• Advanced quantitative and analytical skills.
• Outstanding project management abilities.
• Quick learner of technical topics.
• Strong relationship-building skills with cross-functional teams.
• Self-starter with a hands-on approach.

Benefits

• Competitive salary and target bonus.
• Equity options.
• Comprehensive medical, dental, and vision benefits.
• 401(k) retirement plan.
• Dynamic work culture focused on innovation.