Marketing Analytics Specialist - Remote

Overview

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

In Short

• You will automate reports and dashboards to deliver clear, relevant insights for business partners.
• You will analyze important marketing metrics to evaluate and optimize campaign performance.
• You will analyze the customer journey lifecycle to identify bottlenecks and improve funnel efficiency.
• You will conduct advanced analytics on account segmentation and multi-touch strategies.
• You will identify and apply AI use cases to automate analysis and communicate insights.
• You will deliver data-driven insights on campaign performance and marketing effectiveness.
• You will ensure accuracy, quality control, and scalability across analytics and reporting.
• You will support campaign planning with reliable projections and budget recommendations.
• You will develop forecasts and performance models using historical data.
• You will collaborate across marketing, sales, and product teams to align analytics with goals.

Requirements

• 3+ years in marketing analytics, business analytics, or marketing operations (B2B preferred).
• Bachelor's degree in marketing, Analytics, Statistics, or a related field.
• Experience with the B2B marketing funnel.
• Proficiency with analytics and visualization tools (Tableau, Excel, Salesforce).
• Experience with SQL, Python, or data pipelines.
• Advanced analytical and critical thinking skills.

Benefits

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Fully remote environment.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.