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Senior Manager of Brand and Product Marketing - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

Empower is seeking a Senior Manager of Brand and Product Marketing to grow our brand. This individual will be responsible for developing and executing high-impact brand and product marketing strategies, campaigns, and communications to improve awareness and affinity, differentiate us from the competition, and generate word of mouth. The ideal candidate comes with a track record of flawless execution, exceptional cross-functional go-to-market leadership, and fearless creativity.

In Short

  • Develop and implement a comprehensive brand strategy that aligns with the company's vision and short-term/long-term business goals
  • Develop and execute product marketing strategies that effectively communicate and distinguish the positioning and value proposition of our cash and credit products
  • Collaborate with cross-functional teams to plan and execute successful product launches and go-to-market campaigns
  • Oversee implementation and refinement of our brand voice and partner with the design team to activate the brand fully in market, ensuring consistency and breakthrough
  • Nurture and maintain editorial relationships to amplify the brand and position our products advantageously with target audiences and influencers
  • Set and actively track performance against KPIs to evaluate the effectiveness of brand and product marketing initiatives

Requirements

  • BA required
  • 7+ years in brand marketing & product marketing for consumer tech brands
  • Exceptional communication skills, with a talent for influencing and inspiring others
  • Meticulous attention to detail and consummate execution of ideas
  • Resourceful problem solving
  • Ability to balance deliberation with speed and agility

Benefits

  • Competitive salary
  • Generous equity package
  • Full healthcare benefits
  • Technology expense reimbursement
  • Virtual first environment
Empower Finance logo

Empower Finance

Empower Finance is revolutionizing the financial landscape by offering innovative solutions that provide customers with access to cash, fair credit, and the opportunity to reshape their financial futures. Utilizing advanced machine learning models, Empower evaluates creditworthiness through a more inclusive lens and delivers mobile-first products such as Cash Advance, Thrive line of credit, and Petal credit cards. Recognized for its rapid growth, Empower has been featured on Inc. 5000’s Fastest-Growing Private Companies list and named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. The company fosters a culture of bold goals, customer obsession, and inclusive collaboration, ensuring that diverse voices are heard and valued. With backing from prominent investors like Sequoia Capital, Empower is committed to creating impactful financial pathways for its customers while providing a supportive and equitable work environment for its employees.

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