Demand & Brand Lead - Remote

Overview

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We’re hiring a Demand and Brand Lead to drive top- and mid-funnel strategy, ensuring strong demand volume, velocity, and conversion through data-informed marketing efforts. In this pivotal role, you’ll lead the orchestration of demand generation initiatives that fuel the sales pipeline while upholding and evolving our brand. You’ll bridge the gap between strategy and execution—aligning brand positioning with lead generation to ensure both performance and impact.

In Short

• Lead and inspire a high-performing team, fostering creativity, accountability, and continuous learning.
• Drive a culture of conversion rate optimisation across the funnel.
• Coordinate global demand initiatives and continuous funnel improvements.
• Manage team capacity and leverage freelance support as needed.
• Oversee digital performance strategies to drive acquisition and funnel progression.
• Design customer journeys and workflows to accelerate conversion, focusing on key funnel metrics.
• Leverage market and performance data to align efforts with Ideal Customer Profiles.
• Own and execute a global content strategy to support the full customer journey.
• Champion EP’s brand across all touchpoints, ensuring consistency without limiting creativity.
• Support major brand initiatives and social strategies that deepen engagement and awareness.

Requirements

• 10 years experience in B2B Tech marketing.
• Marketing Leadership experience.
• People leadership experience spanning across brand and creative teams as well as digital and automation.
• Proven experience developing and overseeing data-driven demand generation strategies to drive pipeline and revenue growth.
• Strong analytical mindset with experience in leveraging data and analytics to optimise TOFU, campaigns and content strategy.
• Strong hands-on experience driving digital content distribution.
• Strong knowledge of marketing automation (Hubspot ideally).
• Exceptional storytelling skills with the ability to translate complex ideas into clear, compelling messages.
• Ideal: Agile methodology implementation experience.
• Ideal: Experience with ABM digital marketing.

Benefits

• Employee Equity Bonus Plan.
• Christmas Shutdown Leave.
• Volunteer Day.
• Purchase Extra Leave.
• Work From Anywhere.
• Wellness Bonus.
• Health Insurance.
• Home Set-Up Support.
• Parental Leave Support.
• Learning & Development opportunities.