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Director of Lifecycle & CRM - Remote

Posted Yesterday
Marketing
Full Time
CA, USA
170000 - 190000/year

Overview

The Director of Lifecycle & CRM at Dutch will lead efforts to enhance customer retention, engagement, and lifetime value through effective CRM strategies and campaigns.

In Short

  • Drive retention and engagement through lifecycle marketing.
  • Own strategy and execution of CRM campaigns.
  • Leverage A/B testing and data insights for optimization.
  • Partner with creative teams for high-quality marketing outputs.
  • Report on KPIs with regular C-level exposure.
  • 10+ years of experience in D2C subscription businesses required.
  • Experience with CRM and marketing automation systems.
  • Strong analytical skills and hands-on execution.
  • Experience in startups or telehealth is a bonus.
  • Remote role with hybrid flexibility for Bay Area candidates.

Requirements

  • 10+ years of email/SMS marketing experience.
  • Proven revenue impact through lifecycle strategies.
  • Strong analytical and communication skills.
  • Ability to thrive in a fast-paced environment.
  • Experience leading cross-functional initiatives.
  • Self-starter with problem-solving skills.
  • Bonus for experience in startups, telehealth, or pet industry.
  • Love for animals is a plus!

Benefits

  • Competitive annual salary range of $170,000 - $190,000.
  • Flexible PTO.
  • Health, dental, and vision insurance.
  • Robust holiday schedule.
  • 401k plan.
  • Professional development opportunities.
Dutch logo

Dutch

Dutch is a forward-thinking telemedicine platform dedicated to enhancing access to veterinary care. Our team comprises highly skilled and motivated professionals who are committed to providing exceptional healthcare solutions for pets. We prioritize the health and welfare of our patients, ensuring that our veterinarians adhere to the highest standards of practice while utilizing innovative technology to connect with clients. With a focus on flexibility and collaboration, Dutch empowers veterinarians to deliver quality care remotely, making a significant impact in the lives of pets and their owners.

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