Demand Generation Manager - Paid Media - Remote

Overview

Drata is looking for a Demand Generation Manager - Paid Media to join the company. This person will be a key member of the growing marketing team at a fast-growing, B2B SaaS startup.

In Short

• Develop and manage paid and performance media campaigns across North America and priority international markets.
• Drive pipeline and customer growth through best practices.
• Draft and edit copy for ads, social media, and landing pages.
• Oversee external agency management for pipeline and efficiency goals.
• Identify new channels and markets for growth.
• Partner with Marketing Operations on reporting and analytics.
• Own testing and experimentation with paid channels.
• Manage annual paid digital marketing budget.
• Build account-based campaigns with internal teams.
• Execute marketing strategies and plans.

Requirements

• 5+ years of demand generation and paid media experience.
• Experience with Google Analytics, Google AdWords, and LinkedIn Campaign Manager.
• Solid understanding of direct response through paid digital marketing.
• Experience with CRM and email automation tools.
• History of collaboration with cross-functional teams.
• Strategic, entrepreneurial, and data-driven mindset.
• Self-starter who excels at multitasking.

Benefits

• 90-100% paid premiums for medical, dental, and vision plans.
• Pre-tax savings plans for healthcare and dependent care.
• 100% paid short and long term disability plus life benefits.
• $500 annually towards professional development.
• Flexible vacation policy.
• 16 Weeks Paid Parental Leave.
• Work remotely with a $1,000 annual home office budget.
• 401K plan.