Senior Director, Product Marketing - Remote

Overview

Dodge Construction Network (Dodge) is seeking an exceptional Senior Director, Product Marketing to define how Dodge products are positioned, messaged, and experienced in the market. This leader will shape the stories that connect our products to the real-world success of our customers—driving conversion, retention, and advocacy across the buyer journey.

In Short

• Define product positioning and messaging frameworks.
• Develop compelling narratives that resonate with target audiences.
• Collaborate with Product teams to translate complex capabilities into clear value propositions.
• Build scalable messaging frameworks for consistency across channels.
• Create naming conventions for products that engage audiences.
• Establish a systematic approach to amplify social proof.
• Partner with Customer Success to build advocacy programs.
• Develop enablement tools for Sales and SDR teams.
• Build retention programs to maximize customer value realization.
• Establish KPIs to measure marketing impact across the funnel.

Requirements

• 10+ years of B2B marketing experience, with 5+ years in product marketing leadership.
• Experience in data & analytics, SaaS, or technology sectors.
• Exceptional ability to translate technical capabilities into compelling stories.
• Proven success in building sales enablement and retention programs.
• Strong understanding of competitive positioning and messaging techniques.
• Comfortable working with data and analytics teams.
• Skilled communicator and collaborator with executive stakeholders.
• Passionate about crafting impactful product marketing.

Benefits

• Market competitive salary and comprehensive benefits.
• Uncapped commissions plans or annual discretionary performance bonus.
• Remote work flexibility.
• Opportunities for professional growth and development.