Global Web Marketing Analyst - Remote

Overview

As a Global Web Marketing Analyst, you will be responsible for optimizing the performance of over 25 B2B websites, analyzing user behavior, and providing actionable insights to improve marketing qualified lead (MQL) generation and conversion rates.

In Short

• Analyze website performance focusing on conversion rates and user engagement.
• Use tracking tools like Google Analytics to interpret data.
• Develop and maintain dashboards for real-time insights.
• Conduct A/B testing analyses.
• Identify audience segments for improved targeting.
• Collaborate with stakeholders to ensure tracking plans are in place.
• Work with the content team to optimize engagement.
• Provide insights for key initiatives like product launches.
• 3+ years experience in web analytics or digital marketing.
• Strong communication and reporting skills in English.

Requirements

• Proficiency in Google Analytics (GA4) and Google Tag Manager.
• Experience with dashboard tools like Looker or Tableau.
• Familiarity with A/B testing tools.
• Experience with user behavior tracking tools.
• SEO tracking tool experience is a plus.
• Strong analytical skills.
• Ability to work collaboratively in a team.
• Ability to translate data into actionable insights.
• Excellent presentation skills.
• Fluent in English.

Benefits

• Competitive salary.
• Private health plan.
• Share options plan after 6 months.
• Free English classes.
• Remote working model.
• Unlimited access to emotional well-being tools.
• Free birthday off.
• Referral programme rewards.
• A supportive team environment.
• Opportunities for professional development.